HGO needed a quick spot to graphically reveal their new season, and feature the promotion of their maestro to Artistic and Music Director. We needed a couple of iconic shots of their director, so we got him to do a little “air conducting” and blended that with some other shots on the Wortham Center stage, and finally some animated graphics listing the season’s shows with some archived photos. It had a great dramatic look, and they were pleased with how well it all flowed together. Special thanks for Wyatt Cagle, my director of photography who also had a major hand in the art direction of this spot.