I get the honor of doing so much work with Houston Ballet as they increase their video presence on YouTube. These videos are also used for their subscriber newsletters, development presentations, and audience previews. One of the coolest things that we’ve done lately is to feature their principal dancers in personal artist profiles. “Meet the Artist” videos allow their audience (and potential audience) to get “up close and personal” with individual company members. And what a treat for ballet fans around the world! This type of video can easily be applied for corporate officers, employees that deserve special recognition, upcoming organization events…. you name it; what a cool, personal way to reach out to your clients and customers!
